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Brand Development
Kamer Yuksel, Sergio Biggemann, Amit Sheth, Jeremy Brunn. Using Social Media Data to Understand Brand Development. In 2016 Direct/Interactive Marketing Research Summit. Los Angeles, CA: Marketing EDGE; 2016.  (135.98 KB)
Critical Hermeneutics
Kamer Yuksel, Sergio Biggemann, Amit Sheth, Jeremy Brunn. Using Social Media Data to Understand Brand Development. In 2016 Direct/Interactive Marketing Research Summit. Los Angeles, CA: Marketing EDGE; 2016.  (135.98 KB)
Social Media
Kamer Yuksel, Sergio Biggemann, Amit Sheth, Jeremy Brunn. Using Social Media Data to Understand Brand Development. In 2016 Direct/Interactive Marketing Research Summit. Los Angeles, CA: Marketing EDGE; 2016.  (135.98 KB)
Social-Actor Engagement
Kamer Yuksel, Sergio Biggemann, Amit Sheth, Jeremy Brunn. Using Social Media Data to Understand Brand Development. In 2016 Direct/Interactive Marketing Research Summit. Los Angeles, CA: Marketing EDGE; 2016.  (135.98 KB)
twitris
Kamer Yuksel, Sergio Biggemann, Amit Sheth, Jeremy Brunn. Using Social Media Data to Understand Brand Development. In 2016 Direct/Interactive Marketing Research Summit. Los Angeles, CA: Marketing EDGE; 2016.  (135.98 KB)