|Title||System and Method for Creating a Semantic Web and its Applications in Browsing, Searching, Profiling, Personalization and Advertising|
|Year of Publication||2001|
|Authors||Amit Sheth, David Avant, Clemens Bertram|
|Application Number||US 09/645,301|
|ISSN Number||US 6,311,194 B1|
|Keywords||Semantic Advertisement, Semantic Browsing, Semantic Directory, Semantic Personalization, Semantic Profiling, Semantic Search, semantic targeting, Semantic Web|
A system and method for creating a database of metadata (metabase) of a variety of digital media content, including TV and radio content delivered on Internet. This semantic-based method captures and enhances domain or subject specific metadata of digital media content, including the specific meaning and intended use of original content. To support semantics, a WorldModel is provided that includes specific domain knowledge, ontologies as well as a set of rules relevant to the original content. The metabase may also be dynamic in that it may track changes to the any variety of accessible content, including live and archival TV and radio programming.
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